FACT: Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 to today’s share of over 34% per year and the numbers continue to grow!
PODCAST ADVERTISING WORKS
Most of your competitors have never heard of PodCast advertising and most will never because they are doing the same old thing, spending $1,000's of dollars each year in hopes that it will get someone traction.
Advertising your company as frequently as possible in various markets wins hands down.
Take advantage of this market and stop spending $1,000's of dollars each year on radio advertisements that only play once per segment, The Energy PodCast will play forever help drive traffic to your brand, product, or service.
It’s all about awareness of YOU and your BRAND, and there is no better way to tell people about your product, service, or business better than a PodCast that’s well put together, that has structure, and most importantly, good saturation.
Businesses do one of two things, they “Focus or they “Fold”.
THEY'RE LISTENING -
Take advantage of the ENORMOUS benefits from podcast advertising on The Energy Hour. Your listener statistics are ...
* 56% Are men.
* 44% Are women.
* 51% Have a 4 year degree.
* 21% Make 100k or higher.
* 41% Make 75k or higher.
* 52% Listen in the car.
* 40% Listen while walking.
* 32% Listen when working out.
* 41% on Instagram.
* 33% on Linkedin.
* 38% Are 18-34 years old.
^ 34% Are 34-54 years old.
* 64% Listen to Smart Phones.
* 35% Listen on the computer.
* 46% Listen while traveling.
* 37% Listen on public transp.
* Everyone uses Apps.
* 76% on Facebook.
* 36% on Twitter.
* 30% on Pinterest.
Podcast Listeners are SOCIAL!
Podcast Listeners are LOYAL!
Podcast Listeners TALK!
Podcast Listeners TWEET!
Podcast Listeners RE-POST!
Podcast Listeners become CUSTOMERS!
Here's what you can expect -
A marketing strategy like no other, we will combine all of our marketing efforts / goals into one comprehensive plan.
"A good marketing strategy should be drawn from market research like we do and focus on your product mix in order to achieve the maximum exposure for your business".
Letting The Energy Hour add additional advertising methods to your current business, our PodCast and in other areas of expertise that we already have in place for only pennies per day, will help super charge your chances of being seen and heard. We do more than just PodCasting.
At the end of the day, you want to make your phone ring so you can capture more customers right? ... Doing nothing = Nothing in return.
Christopher Moss / Owner of several businesses, brick & mortar or online.
THE BENEFITS OF ADVERTISING ON A PODCAST -
Engagement -
Podcasters are by far the most loyal and engaged audience of a medium out there. According to AdAge.com, podcasts are able to engage listeners in a way that traditional media can’t. When Podcasters speak in a listener’s ear, it feels as if they’re being spoken to more directly. Audience members form relationships with the host and become more rapidly addicted to the content.
Podcast listeners are the doggies of the audience world. Loyal, supportive, always happy to see you and would save your life if you were drowning.
Mobility -
Adding to the “addiction” factor is the ability to take a podcast ANYWHERE the listener goes. As a result, many listeners say that the podcast becomes a part of their daily routine, whether it be their commute, exercise regime, housecleaning or other ritual. Because it’s (mostly) audio, they can listen while doing other things – and then they consume more of the content.
Multi-Platform Exposure -
Normally when a company buys advertising, it’s in ONE publication or on ONE channel – but a HUGE benefit of advertising on a podcast is that it’s hardly EVER the only place the company will have exposure. Most podcasts have websites, social media channels, email subscription lists, blogs, and many even host or attend in-person events, either to speak, learn or record episodes live or just to host meet-and-greets. As a result, there are many opportunities that advertisers wouldn’t have with other advertising options.
Selectivity -
You’ll never hear about a person “just flipping” through podcasts. The shows that people download are carefully selected and curated by topic. The audience has made a conscious choice to listen to podcasts, and are much more invested in the topic, and by association, the products and services advertised.
Buying Power -
Podcast listeners are typically in the higher income brackets and have a higher education level demographic. In addition, because they’ve developed relationships with the host and the content, they’re more likely to make a purchase as a result of an advertisement they’ve heard through a podcast.
Rent our studio and we will engineer your show for free -
PROFESSIONAL HOSTS:
We will accommodate your needs, we will do all of the heavy lifting, and Christopher (Our Show Engineer / Host), will professionally produce, and upload your show to all of the PodCast networks and RSS feeds worldwide.
We can even train a staff member of yours to take the reins once we have got your show up and running.
Lastly, if you are thinking of building your very own PodCast studio as we have done with The Energy Hour PodCast, we can also accommodate you by taking all of the guesswork out of it, don’t do this alone, it will be rather costly, and everyone is an expert. 🤣
The Energy Hour PodCast is here to help you in many ways, from start-up to the pro, and even to help design and implement your own PodCast studio.
PodCasting is fun and rewarding, the place to make some amazing opportunities happen in just a short period of time for you or your business!
Hire us by the day or the hour -
Only pay for what you need, pay by the hour or by the day without worrying about hidden fees or overtime, bring in up to three guests at a time, with no extra charges, come in, put on the headset, adjust your seat, put on a smile, and have some fun talking about your company, hobby, or a specific topic that you specialize in so that the rest of the world can hear what you have to offer.
BY THE HOUR FOR THE NEWBIE OR SEASONED PODCASTER:
Before your PodCast is recorded, we stage a sample PodCast to put you at ease, so mistakes are not made in the show, this way, you sound more professional, and your thoughts are clear prior to recording your show.
Or … if you are a pro PodCaster, we will supply the engineer, start recording, hand you the raw recording once completed (MP4) file format so you can edit it and place it where you like.
COSTS: $125.00 per hour (minimum two hours).
INITIAL PODCAST SETUP / NEW PODCASTERS / ONE TIME FEE:
In the next three to five hours (recommended for new shows), we will create your script, intro/outro, we will sound design the show background music played in your intro/outro, we will help create your concept show logo (If you don’t have one already), sent it out for production, in the next three days, your logo will be emailed to you for approval, we will then create your custom PodCast website (see our example website here - Click here), and then add your website banner, your social media links contacts, and get your show ready to be published on many worldwide PodCast platforms once your first show has been recorded.
Call Christopher for pricing - (909) 372-8787
PODCAST PACKAGES:
You show up to our studio in Upland California, bring up to two guests with you, and we start PodCasting.
BASIC PACKAGE:
Record in our studio twice a month, for three months, two shows each month, one hour per show - $350.00 per month.
BRONZE PACKAGE:
Record in our studio twice a month, for six months, two shows each month, one hour per show - $300.00 per month.
SILVER PACKAGE:
Record in our studio twice a month, for nine months, two shows each month, one hour per show - $250.00 per month.
GOLD PACKAGE:
Record in our studio twice a month, for twelve months, two shows each month, one hour per show - $200.00 per month.
Advertise your business on …
The Energy Hour PodCast.
LEVEL 1 MARKETING WITH US - $200.00 a month gets you a (.15 second spot), your spot plays once per show on every PodCast we create, and every PodCast gets marketed on ALL of our social media platforms as well as iTunes, Google Play, iHeart Radio, Radio Public, Spreaker, Blubury, Acast, Stitcher, PodChaser, Deezer and RSS feeds where available. Includes the custom production of one ad.
LEVEL 2 MARKETING WITH US - $300.00 a month gets you a (.30 second spot), your spot plays once per show on every PodCast we create, and every PodCast gets marketed on ALL of our social media platforms as well as iTunes, Google Play, iHeart Radio, Radio Public, Spreaker, Blubury, Acast, Stitcher, PodChaser, Deezer and RSS feeds where available. Includes the custom production of two ads.
LEVEL 3 MARKETING WITH US - $350.00 a month gets you a (.45 second spot), your spot plays once per show on every PodCast we create, and every PodCast gets marketed on ALL of our social media platforms as well as iTunes, Google Play, iHeart Radio, Radio Public, Spreaker, Blubury, Acast, Stitcher, PodChaser, Deezer and RSS feeds where available. Includes the custom production of three ads.
LEVEL 4 MARKETING WITH US - $400.00 a month gets you a (.60 second spot), your spot plays once per show on every PodCast we create, and every PodCast gets marketed on ALL of our social media platforms as well as iTunes, Google Play, iHeart Radio, Radio Public, Spreaker, Blubury, Acast, Stitcher, PodChaser, Deezer and RSS feeds where available. Includes the custom production of four ads.
These packages include the custom production of your ads, we will place your company banner or logo on the main website of The Energy Hour PodCast and on ALL of our social media platforms.
Other affordable services available upon request:
We can create your podcast intros/Outros for your show using our professional and experienced talent.
We can create specialized .15 / .30 / .45 / .60-second ads for your podcast or company.
We can create your podcast website, and promote it throughout the online podcast markets like iHeart Radio, Google PodCast, Apple Podcast in iTunes, Deezer, Podbean, Stitcher, Radio Republic, Spotify, Spreaker, Overcast, Amazon Music, Acast, Castbox, RSS Feeds, Audible, and other amazing podcast distribution services.
We can even produce your podcast show’s logos, and content, having it distributed to your YouTube channel.
What’s the next step to get your podcast off the ground?
All you have to do is fill out this form so we can show you just how easy and affordable advertising with The Energy Hour really is - You'll love the results!
It’s really that simple, let The Energy Hour PodCast do all of the heavy lifting for you, all you need to do is put on the headphones, get close to the microphone, put on a smile, and talk about what makes you great!
We will do the rest!
